The Time For Digitalization Has Come: Push Your Business To The Next Level

Digitalization: Even though this topic is far from new, it hasn’t lost any of its relevance and is still challenging businesses of all sizes to take the next step.

The Time For Digitalization Has Come: Push Your Business To The Next Level

Why? Because digitalization is intrinsically linked to technology and technology is constantly changing and improving. At Meister, we’re convinced that if you and your team manage to stay on top of technological changes within your company you’ll  likely be more efficient. As improving business processes regularly improves productivity. From experience, customers who put state-of-the-art software at the core of their business find it of great benefit to their company, and a lifesaver in times of crisis. 

Digitalization Is a Constant Journey

Digitalization is more than just a buzzword, it’s an evolution in the way you work and results in profound changes in what “business as usual” looks like. Defining what digitalization means for your company is very individual. For one company, digitalization could be the crossover from paper printouts to digital documents. It could also be the purchase of a CRM tool to manage sales leads and clients. Or, companies could take a step towards a more digital business by implementing a task management tool, like MeisterTask, as a means to effectively manage work processes and help employees structure their tasks.

There are two things to keep in mind when starting the process of digitalization: First, it is a wide spectrum, and second, it is a constant journey. The digitalization process  for your company depends on your starting point, the technology available within your industry, and the market in which your business operates.

Making Sense of It All

If your company aims to become more digital, software can play a large role in ultimately achieving that goal. But, software alone cannot ensure that your company achieves its digitalization goals. That’s because simply stating that companies need to “go digital” doesn’t answer the urgent questions that arise upon hearing this advice, namely: where do I start and how do I work efficiently with smart tools in a way that makes sense for my enterprise?


There needs to be a shift in the way that you think about work, collaboration and transparency. At Meister, we’ve found that the companies that truly excel at “going digital” are the ones who were open to the idea of working in a digital space. They made key decisions and implemented the right tools as soon as they identified the need. Being open and identifying areas of improvement are keys to success.

Pressure From All Sides

Companies can’t get around it. Internally, there is pressure to increase productivity. So, companies constantly look to data to find areas that need improvement as well as key insights in order to react quickly in an ever-changing market. Externally, the competitive marketplace forces all enterprises to continually innovate, while also providing excellent service. And, let’s not even get started on the war for talent, which makes it even harder to find skilled employees. All that coupled with the recent coronavirus pandemic forced companies to adapt to working from home. 

However, we have seen a shift in enterprise values.  The importance of having software readily available in order to safeguard themselves and weather any unexpected eventualities (while also ensuring that daily business can continue to run as smoothly as possible) has become increasingly important. 

Let’s face it, most of us probably never thought we’d end up in a position where our entire company is working remotely. It’s quite possible that before the crisis, we didn’t even think it was even feasible. But what this crisis has shown us is that it isn’t only possible, it can even be more effective. 

One step toward a more resilient, digital aka “future-proof” business could be using a tool like MeisterTask to manage your own and your teams’ tasks. But obviously, there are a bunch of other tools that can help you digitize your work processes – for example Slack for instant messaging, Google Drive for document management, or Microsoft Teams for better cooperation. That would mean kicking out the old pen and paper to-do lists and collaborating easily in a more efficient and transparent way.

Here are a few handy tips to help you get started with MeisterTask as a small business, think of it as your own personal GPS for your digital journey:

MeisterTask for SMEs