Our First Trade Show as a SaaS Company: The Good, the Bad & the ROI

Atlassian Summit Barcelona SaaS trade show

You wouldn’t usually find SaaS companies like MeisterLabs at a trade show. We make the majority of our sales over the internet – through our website organically, or via PPC campaigns, product review sites and other referrals. However, this year we decided to attend Atlassian Summit Barcelona. MeisterLabs Founder, Michael Hollauf, shares whether it was worth the investment.

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